Foote's Pharmacy Group · Range Review 2026

9 Stores. One Opportunity.
Medstock on Every Shelf.

A data-led review of Medstock's performance across the Foote's Group — what's working, what's possible, and the case for a full group rollout.

9

Stores

$20,247

Current Medstock Revenue

$72K+

Full Group Potential

64%+

Gross Profit %

01

About Medstock

Australian Medical Consumables — Built on Quality

Manufacturer and distributor of wound care, first aid, PPE and healthcare consumables · Australian owned & operated

Medstock Pty Ltd

Australian Medical Consumables

What We Do

Manufacture and distribute medical consumables to pharmacies, hospitals and aged care facilities across Australia

Core ranges: wound care dressings, first aid kits, sports taping, PPE, bandages and medical tapes

Unique colour-coded packaging with symbols for wear time, adhesiveness and absorbency — helps customers self-select the right product without staff assistance

Registered Nurse on staff — available to support your dispensary team with wound care product queries and clinical guidance

Products available through all major pharmaceutical wholesalers — no new supplier setup required

Available Through

API

Symbion

Direct

Sigma Healthcare COMING SOON

Order through your existing Symbion or API account — no new supplier setup needed

ISO 9001

Quality Management

International standard for quality management systems

ISO 13485

Medical Devices

Global standard for medical device quality assurance

Product Categories

🩹

Wound Care Dressings

Island, foam, silicone, alginate

🏃

Sports Range

Rigid strapping, kinesiology tape

🧰

First Aid Kits

Travel, home, modular, burns

🧤

PPE

Nitrile gloves, isolation gowns

🩺

Bandages & Tapes

Crepe, conforming, cohesive, surgical

🔥

Burns Care

CoolTherm burn gel & dressings

📦

Multi-Packs

Retail wound care packs — no excess bulk

Medstock is already in your stores. Products currently ranging at 3 Foote's locations through Symbion and API — with 6 stores yet to range. Australian-made clinical-grade products at strong GP%, dropped straight onto your shelf with a planogram and Perspex display units supplied.

02

The Wound Care Opportunity

Chronic Wounds — A Hidden Epidemic in Your Community

Data from "Solutions to the Chronic Wound Problem in Australia" — the market context behind the category

420,000+

Australians suffer from a chronic wound each year

$3B+

Of national aged care & healthcare budget spent on chronic wounds annually

$4,000+

Out-of-pocket cost per chronic wound patient per year — not covered by Medicare

Who Is Affected

✓Most patients are over 65 — placing pressure on pensioners and retirees with fixed incomes

✓Chronic wounds include pressure ulcers, venous and arterial ulcers, diabetic foot wounds and post-surgical wounds

✓Poorly understood, under-funded and described as a "hidden epidemic" — demand outpaces current supply chain solutions

✓Treatment is not covered by Medicare — patients rely entirely on pharmacy retail for affordable wound care products

Why This Matters for Foote's

→Wound care is a high-frequency repeat purchase — patients return monthly to refill dressings, tapes and consumables

→Community pharmacies are the primary point of access — patients seek trusted staff guidance on product selection

→Medstock's clinically-graded, colour-coded packaging supports self-selection — reducing pressure on dispensary staff

→With 6 of 9 Foote's stores currently unranged, the category opportunity is largely untapped across the group

The pharmacy opportunity in one sentence: 420,000 Australians need wound care every year, they pay for it out of pocket, they can't get it anywhere else — and they walk into pharmacies to buy it. The only question is which brand they find on the shelf.

02b

Account Snapshot

Foote's Group — Medstock by the Numbers

Jul 2025 – May 2026 · all 9 stores · revenue Jul–Apr, unit data Jul–May

Medstock Revenue

$20,247

3 ranged stores · 11 months · distributor data

Medstock Units Sold

8,955

Across all 9 stores · Jul 2025 – May 2026

Unit Share — Ranged Stores

45.5%

Medstock unit share where ranged · 3 stores

Stores Currently Ranged

3 of 9

6 stores with no Medstock on shelf

Revenue per Ranged Store

$6,749

Average · 3 stores · 11 months

Units per Ranged Store

3,069

Average · Medstock units · 11 months

Full Group Potential

$72,374

Applying ranged-store performance to all 9 stores

Strong foundation: Three stores are already proving the model — $6,749 average revenue per store, 45.5% unit share, 3,069 units per store over 11 months. That's the benchmark for what happens when Medstock is ranged properly. Six stores haven't started yet.

03

Category View

Medstock's Share of the First Aid Category

Jul 2025 – May 2026 · all 9 stores · revenue and unit share across all brands on shelf

Revenue Share — All Brands

Medstock Revenue

$20,247

6.5% of total first aid category revenue · 3 of 9 stores ranged

Unit Share — All Brands

Medstock Units

8,955

13% of total first aid units · grows to 45% where ranged

The opportunity in one number: Medstock holds just 6.5% of category revenue across all 9 stores — but in the 3 stores where it's ranged, that share rises to 45.5%. The chart above reflects 6 unranged stores pulling the average down. Range the remaining stores and Medstock's category position transforms.

04

SKU Productivity · Real Foote's POS Data

More Units. Half the SKUs. One Supplier.

Walloon (Medstock-ranged · 6,742 total units) vs Raceview (Aero-only · 5,791 total units) · Jul 2025 – May 2026 · actual scan data

Medstock · Walloon

44

SKUs

77.6

units / SKU

Aero · Raceview

98

SKUs

33.1

units / SKU

A Store 3× Bigger — Still Less Penetration.

Medstock at Walloon vs Aero at Redbank Plains · their biggest store · actual POS data Jul 2025–May 2026

Store Size Comparison · Total Units Sold

Walloon (Medstock ranged) 6,742 units

Redbank Plains (Aero's biggest store) 22,023 units

Redbank Plains is 3.3× bigger — yet Medstock achieves higher penetration at Walloon with fewer SKUs.

Medstock · Walloon

50.6%

category penetration

44 SKUs

Aero · Redbank Plains

46.5%

category penetration

95 SKUs

Aero's top SKU alone does 2,091 units at Redbank Plains — the demand is proven. The question is who supplies it.

Revenue Opportunity · Medstock Wholesale

Walloon · Actual $7,362 / yr

$7,362

11 months annualised · 50.6% store share · 44 SKUs

Redbank Plains · Projected ~$24,030 / yr

~$24,030 · same penetration rate · store 3.3× bigger

11,143 projected units at 50.6% · $2.16/unit avg

6 Unranged Stores · Conservative Floor

$44,172

additional annual revenue

6 stores × $7,362 — matching only Walloon performance.
Higher-traffic stores would exceed this.

04c

Group Landscape — 9 Stores

Where Medstock Is — and Where It Isn't Yet

Unit share by store · ranged stores in green · unranged stores are the opportunity · Jul 2025 – May 2026

Unit Share — Category

Medstock

Aero

Walloon

Ranged · 50% MS share

MS 50%

Ae

3,421 u

$7,362/yr

~410 u

6% share

Grange Road

Ranged · 52% MS share

MS 52%

3,121 u

$6,741/yr

~240 u

4% share

Rosewood

Ranged · 36% MS share

MS 36%

Ae

2,664 u

$5,754/yr

~740 u

10% share

Redbank Plains

Not ranged · largest store

Aero 46%

0 units

Proj $24,030

10,241 u

46% share

Boonah

Not ranged · Priority 2

Medstock: 0 — opportunity

0 units

Proj $7,362+

No data

Remaining 4 stores — not yet ranged

Store 6

MS: 0 units

Store 7

MS: 0 units

Store 8

MS: 0 units

Store 9

MS: 0 units

Three stores. Proven. Grange Road and Walloon are running at 50–52% Medstock unit share. Rosewood has display units in place but ordering is underactive. Six stores have zero Medstock on the shelf. Redbank Plains and Boonah are the priority — highest volume stores in the group with the most to gain.

05

Monthly Performance

Medstock Units Sold — Month by Month

Jul 2025 – May 2026 (May partial) · 3 ranged stores · consistent demand across the year

Total Units · 11 Months

8,955

Across 3 ranged stores

Monthly Average

814

Units/month · consistent all year

Peak Month

1,117

October 2025 · highest single month

Revenue · 11 Months

$20,247

3 stores · Jul 2025 – Apr 2026

Medstock Units Sold Per Month · 3 Ranged Stores

Steady, predictable demand: Medstock is selling consistently every month with no significant drop-off — averaging 814 units/month across 3 stores. This is repeatable, forecastable revenue. Apply the same pattern across 9 stores and the monthly run rate becomes ~2,400 units/month.

06

Like for Like

Medstock Has the Equivalent for Every Line

Direct product substitutions · same clinical function · better margin · single distributor · no new supplier setup required

Medstock Product

Current Line on Shelf

$52,127 in Additional Revenue — From the Data

Based on Foote's own store data · proven 45.5% Medstock unit share applied to 6 unranged stores

Units Available to Convert

6 unranged stores carry 50,895 total first aid units per year — none of them Medstock. At Foote's proven 45.5% share, Medstock can capture 23,055 of those units.

50,895 units

S&N Equivalent Lines

$20,274 of Smith & Nephew spend has a direct Medstock equivalent — Allevyn → Silicone Foam, Opsite → Transparent Island, Primapore → Fabric Island.

$20,274

Total Medstock Potential

Applying the proven 45.5% unit share to 50,895 unranged store units generates 23,055 additional Medstock units at $2.26 retail avg.

$52,127

$20,247

Current Medstock Revenue (3 stores)

+$52,127

Projected from 6 unranged stores

$72,374

Total Medstock Potential (all 9 stores)

23,055

Additional units at 45.5% share

3,069

Avg Medstock units/store (ranged)

×6

Unranged stores to convert

18,414

Units at avg productivity rate

Conservative case: At proven per-store Medstock productivity (3,069 units/store), 6 new stores = 18,414 units = ~$41,600 additional revenue. Optimistic case (45.5% of 50,895 total units): 23,055 units = $52,127. Current total $20,247 grows to $61,847–$72,374. This is Foote's own data applied to Foote's own stores.

08

Proposed Range

Core Medstock Range — All 9 Foote's Stores

Choose your shelf allocation · API PDE & barcode included for every SKU · Perspex planogram supplied

12

New Category · Sports Range

Introducing the Medstock Sports Range

High-margin sports & active products — built for pharmacy · ready to range now

Sports Range · Product 1

Rigid Strapping Tape

Size

RRP

NIS +7.5%

GP%

25mm

$7.99

$4.06

44.1%

38mm

$10.49

$5.08

46.7%

50mm

$13.99

$6.93

45.5%

All sizes × 13.7m · RRP incl GST · NIS +7.5% disc excl GST

Ankle, knee & joint strapping

School sport & club training

3 widths — full range in store

Sports Range · Product 2

Kinesiology Tape

50mm × 5m · Beige · Black · Blue · Pink

$14.99

RRP incl GST

$5.69

NIS +7.5% excl GST

58.3%

GP%

Physio patients & active customers

4 colours — strong impulse appeal

Highest GP% in the sports range

Available Now · In Stock

Rigid Strapping

3 Widths

25 · 38 · 50mm

Kinesiology

4 Colours

Beige · Black · Blue · Pink

Order via

Symbion API

13

New Category · Range Expansion

Introducing the Medstock First Aid Range

Four kits + TraumaFix Snake Bite Bandage — launched 2026 · retail-ready for pharmacy shelves

47 PCS

Entry · Travel

Travel & Leisure First Aid Kit

SKU: KITTL01

$23.99RRP

$12.12

NIS +7.5%

44.4%

GP%

47 pieces · compact carry case
Holidays, travel, camping, outdoor
Perfect counter impulse buy

Counter Display

64 PCS

Mid-Tier · Home ⭐ Hero SKU

Home & Lifestyle First Aid Kit

SKU: KITHL01

$34.99RRP

$17.53

NIS +7.5%

44.9%

GP%

64 pieces · full household kit
CoolTherm burn gel included
Best volume & margin balance

Recommended Hero SKU

82 PCS

Premium · Comprehensive

Premium Mini Modular First Aid Kit

SKU: KITPM01

$59.99RRP

$28.44

NIS +7.5%

47.8%

GP%

82 pieces · most comprehensive
Burns, trauma, snake bite, eye care
Highest GP$ per transaction

Feature Display

13 PCS

Specialist · Burns

First Aid Burns Kit

SKU: KITBN01

$56.99RRP

$30.06

NIS +7.5%

42.0%

GP%

13 pieces · specialist burns care
CoolTherm hydrogel burn gel
Home, travel, outdoor emergencies

Available Now

TraumaFix Snake Bite Compression Bandage

10cm × 10.5m

Specialist · Snake Bite

TraumaFix Snake Bite Compression Bandage

SKU: PHA10105-SNK-3

$12.99RRP ea

$6.56

NIS +7.5%

44.5%

GP%

Sold individually · 10cm × 10.5m
QLD — highest risk state
Bushwalkers, outdoors, first responders

Available Now

14

Also Available from Medstock

Expanding the Range — Gloves & Burns Care

Additional Medstock products available through Symbion & API · complementing your existing range

Small

Medium

Large

Extra Large

PPE · Blue Nitrile · Medical Examination

Blue Nitrile Medical Examination Gloves

100 gloves per box · Powder free · Latex free · Ambidextrous

🧪

Chemotherapy Drug Tested

ISO 374-5

🏥

Retail Sale or In-Clinic Use

Dual channel — pharmacy & clinical

$18.99

RRP incl GST

$10.20

NIS excl GST

41%

GP%

Order via:

Symbion API

Burns Care · CoolTherm™

"Cools the heat — eases the pain" · Professional Emergency Burns Care

Product	SKU	NIS	RRP	GP%
Burn Blot Sachet 4g Box of 25	PHA5920	$0.63	$1.19	47%
Burn Relief Dressing 10×10cm Box of 15	PHA5922	$3.60	$7.99	55%
Burn Relief Gel Bottle 60ml Box of 6	PHA5928	$6.57	$14.49	55%

Already in your Burns Kit (KITBN01). Ranging CoolTherm individually gives customers standalone refills — driving repeat purchases from kit buyers.

14b

Training & Education Support

We Don't Just Supply Product — We Build Capability

Medstock provides ongoing education and clinical support for all pharmacy group partners at no additional cost

🎓

Interactive Webinar Sessions

Regular webinars conducted by product specialists and Registered Nurses. In-depth training on specific product lines, wound care techniques and case studies. Held twice yearly — May and September (Wound Awareness Week).

💻

Online Training Platform & eLearn Modules

Access to Medstock's online training platform — flexible modules covering product features, usage guidelines and best practice wound care management. Accessible any time, anywhere. Supports continuous staff development and onboarding.

🤝

Hands-On Workshops

Collaborative workshops offering live demonstrations, hands-on training and interactive product discussions. Designed to build dispensary team confidence in recommending the right wound care product for the right wound.

👩‍⚕️

Direct Access to Registered Nurses

Foote's dispensary staff can contact Medstock's Registered Nurses directly for expert guidance on complex wound care queries, product selection and patient care decisions. Accurate, timely support for cases that go beyond standard retail advice.

🛠️

Merchandising & In-Field Support

Medstock's sales and territory field team provides in-store merchandising support, Perspex display installation, planogram setup and ongoing account management. We visit your stores — your staff don't need to set anything up.

Why This Matters for Foote's Staff

✓Confident staff recommendation drives higher-margin wound care sales

✓Reduces time spent on product queries — packaging and training do the work

✓RN access differentiates Foote's — patients get clinical-grade advice at retail

✓All training and support is provided free to ranging pharmacy groups

14c

Simplify Supply.
Grow Every Store. Win the Category.

Five actions to take the Medstock range group-wide across all 9 Foote's stores

Step 01

Group-Wide Listing

Agree the core Medstock range for all 9 stores. Prioritise Redbank Plains and Boonah first — highest volume stores with the most to gain from Medstock on shelf.

Step 02

Modular Refresh

All 3 current stores last received display units in 2023. A full group rollout with updated Perspex units across all 9 stores — Grange Road is the planogram template.

Step 03

Simplify the Range

Rationalise like-for-like product lines — one Medstock SKU per clinical category. Simplifies the range, improves category GP%, reduces supplier count.

Step 04

Staff Training

Schedule Medstock webinar for Foote's dispensary staff. Enrol in the online eLearn platform. Direct RN access available from day one — no extra cost.

Step 05

Quarterly Reviews

Track Medstock sell-through using Foote's POS data each quarter. Report unit share and revenue per store. Grow category by category using your own data as the guide.

The data from Foote's own stores proves it: where Medstock is ranged, it captures 45%+ unit share and delivers $7,362/store/year. Three stores are already there. Six more are the opportunity.

Rowan Danischewski

Medstock Pty Ltd · rtd@medstock.com.au

15

9 Stores. One Opportunity.Medstock on Every Shelf.

Australian Medical Consumables — Built on Quality

Chronic Wounds — A Hidden Epidemic in Your Community

Foote's Group — Medstock by the Numbers

Medstock's Share of the First Aid Category

More Units. Half the SKUs. One Supplier.

A Store 3× Bigger — Still Less Penetration.

Where Medstock Is — and Where It Isn't Yet

Medstock Units Sold — Month by Month

Medstock Has the Equivalent for Every Line

$52,127 in Additional Revenue — From the Data

Core Medstock Range — All 9 Foote's Stores

Introducing the Medstock Sports Range

Introducing the Medstock First Aid Range

Expanding the Range — Gloves & Burns Care

We Don't Just Supply Product — We Build Capability

Simplify Supply.Grow Every Store. Win the Category.

9 Stores. One Opportunity.
Medstock on Every Shelf.

Simplify Supply.
Grow Every Store. Win the Category.